How to use the placebo effect to your benefit
The placebo effect—when a sham treatment produces desired results—is the bane of science, sometimes skewing results and outperforming pharmaceutical drugs. But instead of cursing the placebo effect, why not put it to use? Although it disrupts some studies, in other studies researchers look to understand why and how it works. By understanding the placebo effect as a valid phenomenon, you can employ it to improve your own health outcomes. How the placebo effect works The placebo effect happens in studies in which one group of participants is given a new drug or procedure, one group is given a sham drug (such as a sugar pill), and the results are compared. Neither group knows whether they received the sham treatment or the real drug. In some cases the placebo effect is nearly as good and sometimes even better than the actual treatment. Why? A person’s beliefs and expectations about a treatment play a significant role in how they respond physiologically. In one study, participants’ p...